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The initiative follows a series of creative campaigns from the brand over the past year including a Roblox game, Color Dare, Olympic partnerships and more – all aimed at broadening brand awareness.
October 28, 2024
By: Lianna Albrizio
Associate Editor
On Sept. 24, Essence Makeup kicked off its six-city, cross-country “Call Me Queen” college tour at San Diego State University with free branded mascaras and other goodies. Tubes of the brand’s “Call Me Queen” mascara are being distributed at select college campuses nationwide. The brand took a guerrilla-style approach to the tour, moving across different areas of campus with the support of partner Home From College. At each location, the brand tapped a few ambassadors to p...
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